An expert in Web Analytics, AI Social Media Marketing and Search Engine Marketing Platform Conversion API Tracking. Having pixel conversion tracking set up manually on your website is a requirement if you want to track conversion rates, daily reports, customer engagement and remarketing. Dear Client, I would like to let you know that Twitter and Pinterest have advanced a great deal recently, and server-side tracking is becoming available on all platforms. It is a very challenging and advanced task to deal with server-side code, and not everyone is knowledgeable in it.